Refresh Dance Crew
2022-23
Brand Identity, Photography, Video

A brand identity revamp to match the energy and movement of Northwestern’s largest student-run dance team.

As Design and Branding Chair, I defined the visual brand on our social media — creating a dynamic and gritty visual language, designing print and digital graphics, photographing and filming dancers.

‘REFRESH UNDERCOVER’ 




Branding for the seventh annual spring show: REFRESH UNDERCOVER, a spy-themed performance. All design, photography, and video by me. 
The design concept revolves around the show program, deconstructing the typography to make it seem like a classified document.



Below is a selection of photography and videography:


Show program design:



Show costume design:






Brand identity revamp