Refresh Dance Crew
Brand Identity, Photography, Video

A brand identity revamp to match the energy and movement of Northwestern’s largest student-run dance team.

As Design and Branding Chair, I defined the visual brand on our social media — creating a dynamic and gritty visual language, designing print and digital graphics, photographing and filming dancers.


Branding for the seventh annual spring show: REFRESH UNDERCOVER, a spy-themed performance. All design, photography, and video by me. 
The design concept revolves around the show program, deconstructing the typography to make it seem like a classified document.

Below is a selection of photography and videography:

Show program design:

Show costume design:

Brand identity revamp